


Digital Signage – digital surfaces that make an impact.
Digital displays, LED walls, and interactive kiosk systems have long been integral to modern brand environments. To fully unlock their potential, hardware, content delivery, and the surrounding analog environment must be perfectly aligned.
Looking to integrate digital signage into your spaces?
The challenge of digital surfaces
Digital signage projects rarely fail because of individual screens—but because of their integration into the overall concept: spatial positioning, lighting conditions, sightlines, format selection, integration into existing store concepts, and the connection to print-based campaigns. Added to this is the challenge of rolling out content internationally on time while aligning central campaigns with local requirements.
Our role in the
digital signage ecosystem
We see digital surfaces as part of a holistic communication system. By combining our expertise in retail and large-format printing with the technical implementation of digital signage, we deliver integrated solutions:
Consulting on positioning and format selection for displays and LED walls
Integration into retail and architectural environments, aligned with existing analog communication surfaces
Installation and commissioning of hardware and media players
Connection to existing content and campaign structures in collaboration with IT and marketing
Coordination with content and creative agencies to ensure a cohesive overall result
How digital brand surfaces come to life
Analysis of the customer journey and relevant touchpoints
Recommendation of display sizes, LED technology, and mounting locations
Detailed planning of cable routing, power supply, and fixing systems
On-site installation and functional testing
Training of responsible teams for operation
Optional: integration into innovative software solutions via our partners, for example for centralized campaign control
Analysis of the customer journey and relevant touchpoints
Your added value through digital signage
Strong visibility at the point of sale and within architectural environments
Centralized control of campaigns across multiple locations
Consistent interaction between digital and printed communication media
Future-proof technology that can adapt to new content