EuroShop 2026: When Printed Advertising Materials Become Part of a Circular Economy
Trade fairs are places where ideas, concepts, and solutions converge – visible, tangible, and directly comparable. For TREVISION, EuroShop 2026 provides the ideal platform to present, for the first time, a project that goes far beyond a conventional product: ONE TWO MORROW®.
A circular system that starts with the material
ONE TWO MORROW® is a closed-loop system for printed advertising materials. Only materials produced in-house by TREVISION are processed, ensuring full traceability, consistent quality, and technically controlled recycling.
End-of-life advertising materials are no longer treated as waste, but as the starting point for new applications. The recycling process is carried out without the use of chemicals. Compared to conventional disposal or new production methods, the process can – depending on material composition and area of application – enable a reduction in CO₂ emissions of up to 80 percent.
The volumes of collected advertising textiles and their material composition are documented throughout the entire recycling chain. Based on this data, participating companies receive an independent certificate issued by Johannes Kepler University, transparently verifying the achieved CO₂ savings in a clear and traceable manner.
This ensures clarity across the entire process and opens up a sustainable perspective for brand communication – without compromising existing production workflows.
What we are showcasing in Düsseldorf
At EuroShop, we will provide a detailed insight into the ONE TWO MORROW® process. We will demonstrate how the circular system functions from a technical perspective, how the individual stages interconnect, and what concrete scope for action this creates for retail and brand management. At the same time, we will present our new booth concept for the first time. It has been deliberately designed not to end with the trade fair, but to continue as a showroom at our headquarters in Großhöflein.
Craftsmanship remains the foundation
As innovative as the ONE TWO MORROW® approach is, the foundation remains clear. TREVISION stands for precision digital printing, modular light and frame systems, technical framing and display solutions, software for retail spaces, and end-to-end project management including installation and service. In Düsseldorf, we will demonstrate how these competencies can be integrated into a closed-loop system. The circular approach does not exist alongside day-to-day operations – it emerges directly from them.
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Invitation to Connect
At our booth, ONE TWO MORROW® becomes tangible. We will present materials, processes, and applications, demonstrating how used advertising materials can re-enter a functioning circular system. Through concrete retail and brand use cases, we will show how the system can be implemented in practice.
Visit us at EuroShop 2026 in Hall 4, Booth 4C18.
We are also happy to schedule a personal meeting with you in advance.
We look forward to Düsseldorf and to connecting with you on site.
