Live & Event – brand experiences in the moment of engagement.
Live moments concentrate attention: brand events, sports events, open-air formats, city festivals, or roadshows. Within just a few hours, atmosphere, orientation, and visibility determine how intensely a brand is perceived. Large-format graphics, grandstand banners, wayfinding systems, and temporary branding surfaces must carry this moment—technically reliable and visually precise.
Planning a live event, a sports event, or a series of appearances?
The challenge in live environments
Live formats are dynamic. Setup and dismantling schedules are tightly timed, spaces and structures vary from location to location, and visitor guidance and safety play a central role. In stadiums, arenas, sports venues, and event locations, visitor flows must be managed, sponsor areas optimally positioned, and temporary structures integrated into existing architecture.
At the same time, branding, wayfinding systems, and informational graphics must form a clear, cohesive overall appearance—even for international touring or event concepts.
Our
Live & Event expertise
We support brands and organizers in delivering their live communication—from stadium perimeter branding to complete event outfitting. We combine large-format textile printing, rigid board printing, and system solutions with a deep understanding of live productions:
Branding for stadiums and sports venues
grandstand banners, perimeter boards, draping, tunnel graphics, backdrops.
Indoor & outdoor event branding
entrance areas, backdrops, sponsor walls, hospitality and VIP zones.
Wayfinding & orientation
directional signage, zone identification, floor graphics, temporary signage
System solutions for rapid changeovers
textile tension frames, banner systems, modular structures
We work closely with event agencies, technical service providers, and venue partners to ensure all disciplines come together in a coherent live experience.
How we deliver Live & Event projects
Analysis of the venue, visitor flows, and communication zones
Recommendation of suitable materials and systems for indoor and outdoor use
Data checks and print-technical optimization of supplied layouts
Production of textile graphics, banners, signage, and floor applications
Logistics directly to the venue, internationally if required
On-site support during setup and dismantling by experienced teams
Analysis of the venue, visitor flows, and communication zones
Your added value in Live & Event
Strong brand appearances that integrate harmoniously into venue and technical environments
Clearly structured visitor orientation through well-designed wayfinding systems
Robust, safe solutions for high-traffic areas
Predictable processes despite tight schedules and changing locations
International scalability for event series and tours
