Retail & POS – spaces that sell.

In retail, space is decisive. Shop windows, entrance areas, promotional zones, checkout areas – every square metre is a potential touchpoint. To ensure your brand does not get lost in-store, it takes a well-conceived combination of visual merchandising, in-store communication, and system solutions that enable fast and precise campaign changes.

We design, produce, and install campaigns for POS, retail in-store, and window communication from a single source – with in-house production, technical consulting, and a clear focus on optimal brand staging at the point of sale.

Planning a new store concept or a campaign rollout?

The challenge in-store

In retail, complexity continues to increase: seasonal campaigns, promotions, sale periods, different store layouts, and international rollouts. Stores require campaign-ready kits, location-specific variants, and materials that integrate seamlessly into existing frame systems, lightboxes, textile tension frames, or digital signage.

At the same time, brand visuals must remain consistent across all stores – from window displays and POS elements to wall graphics and ceiling hangers. In parallel, the number of motifs, formats, and languages continues to grow. Clean data management, professional image processing, and precise allocation to each store become the foundation for delivering campaigns on time and without errors – down to the individual store level. Because in retail, one thing applies: retail is detail.

Our
Retail expertise

For many years, we have supported retailers across a wide range of industries in the implementation of their retail spaces. We speak the language of visual merchandising teams, retail operations, and marketing. We support you in the production and execution of campaigns for POS, retail in-store, and window communication – from international rollouts to tailored solutions for individual locations.

We plan and
deliver, among others:

Window concepts and visual merchandising

window displays, textile prints for illuminated and non-illuminated keder frames, large-format backlits, textile frames, stickers, and 3D elements

In-store communication

promotional zones, category signage, shelf stoppers, POS displays, floor graphics, and ceiling hangers

Campaign rollouts

store-specific kits, variant management, and international campaign coordination

System solutions & materials

textile prints, keder frames and illuminated displays, films, stickers and plots, displays, rigid board printing, cardboard and Re-Board solutions, as well as custom finishing

Analog–digital integration

print solutions combined with digital signage and innovative software solutions

Sustainable retail campaigns

use of recycled materials and the return of end-of-life textile graphics into our ONETWOMORROW® recycling process – enabling measurably more resource-efficient campaigns

How we deliver retail projects

Every retail project starts with a clear understanding of your spaces and processes.

Analysis of store types, campaign planning, and existing systems

Technical concept development including material recommendations, formats, and fixing methods

Large-format printing on textiles, rigid materials, films, and special substrates, including professional data preparation, colour management, and image processing

Store-specific logistics with pre-assembled campaign kits, individual picking, packaging, and delivery directly to each store

Coordination of installations and refits by experienced teams, including documentation of implementation if required

Optional: integration with existing or new software solutions via our partner network